Anyone who has ever lived in Africa for a while knows that domestic tourism in the vast majority of countries economically plays at best a far less important role. What a waste of existing potential! Yes, even in Africa, the urban middle class is steadily increasing. Promoting activities in the nature during the weekend is basically not very difficult for a comparably young (and physically resilient) and extremely technophile population.
Our best ingredients are game, fun and a tad of thrill. With an unusual technical equipment for most African countries (which will not be revealed here for the time being), we want to lure people into the mountains and use playful apps to tease out them the joy of conquer mountain peaks (hiking or climbing) or the nerve-tickling experience of a full speed downhill.
African history and the figures who shaped it (whether before the arrival of the colonial powers, during the colonial period and the fight against it or during the first half century after the independence) is unfortunately almost completely unknown to most adult Africans today. Soberly considered: a shame! Local history did not took place neither in school books nor in public discourses for several generations. Thanks to the Internet and social medias, many interested Africans have been catching up on an individual level at an accelerated speed since the beginning of this decade. Incited by opportunistic politicians and leaders, many Africans regard their own tribe as a primary identification mark. A grown national emotional identity beyond the love of the national football team is extremely weak, if at all. Especially when they are relaxing and thus most emotionally receptive (in our case during walks and, better during extended hikes), we want to take people by the hand with playfully designed virtual excursions on their smartphones. We want to tell them all about relevant national and pan-African history, heroes, tragedies, what took place where they are just walking and they should have been told in their childhood in history lessons. To build up such a historical narrative everywhere on the continent, strengthening the national and later pan-African sense of community and belonging, is a very ambitious and therefore long-term goal for an app. But digitalization could playfully contribute far more to nation building than entire generations of opportunistic politicians and leaders before it.
In most African countries, as one grows older, there is an increasing aspiration to spend more time ‘home’ (meaning the home village of one’s ancestors). Much more of those who can afford it would love to build a retirement home there to spend as much time as possible on their ‘native’ earth. The blatantly inadequate infrastructure deters most of them from this idea.
At least for the descendants of mountain peoples, our concept of short stays with affordable offers of social, cultural and physical activities in an attractive and stimulating natural environment will surely meet an existing demand.
Considering the rich diversity of Alpine areas across Africa, multiplying such a concept across the continent could provide a significant employment effect. We firmly believe that with increasing prosperity, people in Africa will discover the recreational value of nature in their neighborhood on an economically relevant scale sooner rather than later. We would like to be one of the pioneers and plan to start in 2022 with the design and construction of the first facility and launch in 2023 the first market acceptance test.
It would be an exciting adventure! Are you the interested investor who accompanies us on this journey?